Scale, sizeable pizzas, and learning to trust

15 September 2022

1 year into Verisk…

Since becoming part of Verisk a year ago this month, Ignite has grown and grown up. Headcount has grown 64%, recurring revenue is up 76%, and we’ve brought on some big new clients.  

One of the challenges of scaling up is to maintain a company culture and knowledge base even as so many new people join. To achieve this we’ve created lots of small teams (up to 6 people) that operate independently. This means we can slot new people into teams and they get lots of face time with experienced hands, and knowledge is passed more intensively.  

It turns out this idea isn’t new. Brooks’ Law states that “adding manpower to a [late] software project makes it later”.  And everyone knows anecdotally that 3 people working together are way more efficient than 10 people working together. The diagram here illustrates why. 

In our Ignite teams of 6 people, there are only 15 lines of connection, a manageable number for day-to-day interactions. Add another 6 people and those 15 lines explode to 66 lines: people don’t talk enough within the team (there just isn’t time) and knowledge is lost.  

Not only did Fred Brooks get there before me (in 1975 in fact) but so did Jeff Bezos.  

The rule that this (seemingly parsimonious) billionaire espouses is that no team should be so large that it cannot be fed by two pizzas. It’s the same thing really: teams are small, agile and empowered to make decisions. Micro-management is the enemy of progress. 

And what do all these maxims boil down to? Trust.  

In a small company, you know every one of your staff so you trust them. In a larger company, you don’t know everyone, so it’s harder to trust them (that they’re working hard, making good decisions and doing the right thing). The temptation is to gather as much data as possible, like timesheets and reports, create committees, etc. But this is just micro-management by stealth.  

If you trust your core team, then trust the people they trust. They’ll thank you for the show of faith, and the time they get back by not having to do endless time reporting or memos.  

And if your team isn’t working hard, isn’t making good decisions and you don’t know about it… well, you’re stuffed anyway.  

MGAA 2022

6 July 2022

What a difference a year makes. MGAA 2021 was mired by covid, masks, and low attendance. 2022 was buzzing, with a notable step up in attendance especially from more direct channel players and providers. The agenda was geared around optimism and harnessing the current cyclical peak in interest in MGAs.


Ignite has always felt BIBA was it’s home-ground conference, given we licence a policy administration platform. This year the MGAA felt a lot like home given how many MGAs are going direct and harnessing self-service PAS solutions to go to market B2C with low cost overheads rather than via brokers.


Verisk – our parent company – were also exhibiting. As usual the event was an opportunity to learn more about the breadth of products within group and the surprising number of MGAs and carriers already using Verisk products and data sets.


There was the usual proliferation of ‘insurtech’ offerings. It again made me think that Ignite is no longer an insurtech, and reinforced in my mind that being specialist in certain product types is critical for insurtechs. Of course it’s possible to move sideways sometimes, but the effort is high and the timescales long. It has taken Ignite a good 5 years to become a market leader in providing a policy admin system for motor products for UK brokers; building out pet and home have taken almost as long again. The idea of breaking into something totally new like SME is chilling!

MGA optimism

Another recurring theme of the conference was optimism. MGAs are cyclically popular. Right now they’re on the rise again. There are two reasons for this:

1. brokers want more agile partners as insurers have become bogged down with recent regulation and pricing reforms

2. there are really good B2C self-service technology solutions out there these days which means MGAs can go direct without needing a massive headcount or brokers.

These two points are in addition to the perennial benefits of MGAs in terms of better ratios and specialism that insurers lack.

All in all the conference was a great success – credit to the organisers. Ignite will certainly now becoming a member and exhibiting in 2023…

Employee Spotlight: Amy Easterbrook

20 June 2022


Data Analyst Apprentice

Amy is an Apprentice Data Analyst here at Ignite!

As one of our ‘newbies,’ we’ve asked Amy to answer a few questions for our latest Employee Spotlight piece…

What three words would you use to describe Ignite?
In three words I would describe Ignite as innovative, agile and supportive.

What are you most looking forward to?

In my role at Ignite, I am most looking forward to when I can dive into the data analytics side of the role with confidence. 

What drew you to Ignite? 

I was drawn to Ignite because of their innovation days and the chance to learn more about the data sector, I felt that the role was perfectly suited for that.

In my short time at Ignite, I have already learned so much. 

What do you hope to achieve in the next 2-5 years at Ignite?
In the next few years at Ignite, I hope to be able to learn a great deal more and be able to analyse/report more complex datasets.

Get to know more Ignite newbies in our Employee Spotlight Series:
Christian Wright, Head of Business Development
Matt Snape, Head of Sales and Marketing
Steven McManus, Apprentice Software Engineer

Interested in an apprenticeship at Ignite? Click here to find out more.

BIBA2022 playback

13 May 2022

BIBA was back with a smile this week after a 2 year absence.  

Jess, Andre and Pete showcase our giveaway socks

There was an overriding vibe of goodwill and camaraderie.  Far from lockdown causing introversion, the collective brought out the best in people.  The willingness to talk, look forwards, and do business was palpable.  It was as though 2 years had been spent in a cave and we all needed to make up for lost time with interactivity and ideas.  

The Insurers

The insurers were out in force, manning sprawling stands with baristas and intimate meeting areas.  There was a pleasing decline in the quantity of useless plastic tat being larded into the obligatory tote bags.  The stand designs were largely elegant and pleasing on the eye, with the ends of the spectrum being bookended by the two As: Allianz’s staid but environmentally worthy cardboard setup, and Ardonagh’s chandelier, leather sofas and a general sense of the old-world.


I stayed on the Ignite stand for almost all of the conference, such was the footfall and general interest.  Socks were our only give-away and it turned out (much to my relief) that 500 pairs was just about the perfect number.  It certainly brought a smile to see a couple of punters flashing blue-plaid ankles at us as they passed by on day two.  Nice to think of those socks winking up at people from their sock drawer for many mornings to come.  

John Garrard reads the Ignite-Wrapper case study before helping himself to a pair of socks


Almost all the drinks we had labelled in our fridge for people we wanted to see were claimed.  Far from just seeing familiar faces though there was a surprising number of new enquiries.  I had thought this conference would be mainly about brand awareness for Ignite, but in the end we’ve got 8-10 genuinely interested parties looking for new policy admin systems.  Worth saying also that there was a delightful lack of new competition in our area of expertise, and an aching void of innovation from the big legacy software houses.  

I didn’t make it to a single break-out area or talk so I can’t usefully comment on those, except to say the lineup of speakers seemed excellent.  

BIBA vs Expo?

Having been to Broker Expo in November I can confidently say that BIBA still has the upper hand.  We’ll certainly be back next year, hopefully more closely aligned with our colleagues on the Verisk stand who were showcasing some seriously good stuff.  More on that another time… for now, enjoy your socks if you got some, and thanks for the good times.  

The after-party with the Ignite team at the ARC Legal do was a good crack

Employee Spotlight: Steven McManus

27 April 2022


Apprentice Software Engineer

Steven is an Apprentice Software Engineer here at Ignite!

Learning and working on the job as an apprentice, Steven plays a pivotal role in Ignite’s growth by bringing fresh, innovative ideas to the development of our services and software systems.

As one of our ‘newbies,’ we’ve asked Steven to answer a few questions for our latest Employee Spotlight piece…

What are you most looking forward to with regards to your new role at Ignite?
Over the next few years I’m excited to grow and develop my competency within the role.

I am thrilled to work alongside the rest of the Ignite team to innovate and improve upon the existing systems in place as well as expand our software horizons to maximize the efficiency of both our product and processes.

What drew you to Ignite? 
Ignite is a frictionless collaborative customer-driven company that has welcomed me and my fellow newbie peers in a way no business has before.

The company culture was a definite draw for me and that remains unchanged to this day.

How do you define success?
As a pretty dedicated online gamer I’d personally consider success to not be winning or losing, but the enjoyment and learning process along the journey there.

Get to know more Ignite newbies in our Employee Spotlight Series:
Christian Wright, Head of Business Development
Matt Snape, Head of Sales and Marketing

Interested in an apprenticeship at Ignite? Click here to find out more.

Employee Spotlight: Matt Snape

8 April 2022


Head of Sales & Marketing at Ignite

Matt joined Ignite this month as Head of Sales & Marketing, tasked with supercharging Ignite’s marketing strategy and sales pipeline, and spearheading commercial opportunities that leverage Ignite’s position within the Verisk group.

Matt has extensive experience (over 25 years in fact) in providing technology solutions to insurers and brokers in the general insurance and the London Market insurance marketplace. Having led teams at Charles Taylor Insurtech, SSP, and CGI, Matt brings a wealth of experience and expertise to Ignite.

Carrying on from our first Employee Spotlight on our new Head of Business Development, Christian Wright, we’ve also asked Matt a few questions so we could get to know him a little bit better…

What are you most looking forward to with regards to your new role at Ignite?
To help expand the business footprint in the market and helping Ignite become a brand leader.

What difference do you hope to make?
To help win new and larger brokers and use the Verisk brand to help achieve this.

What drew you to Ignite? 
The opportunity to take an already established business and go to the next level of business growth.

3 words you would use to describe Ignite
A disrupter, agile & an opportunity.

What do you hope to achieve in the next 2-5 years at Ignite?
To realise significant revenues both top line and bottom line.

Tell us a random fact about yourself (that you’re willing to share)
I was in the army for 6 years.

If given a chance, who would you like to be for a day?
The prime minister

If you could do another job for just one day, what would it be?
Professional golfer

 How do you define success?
Where everyone in the organisation benefits.

If you could only drink one beer for the rest of your life, what would it be?
Not beer – but Gin!

Three words to best describe you
Fun, driven, respectful

What are three career lessons you’ve learned thus far?
Some patience, to listen & look for the business value.

What are your hopes for our industry?
To continue to look to improve the way insurance adds value and not seen as a necessary evil.

Connect with Matt on LinkedIn!

Employee Spotlight: Christian Wright

29 March 2022


Head of Business Development at Ignite

Christian Wright, Head of Business Development at Ignite

Christian joined Ignite this month as Head of Business Development, tasked with seeking new partner and client opportunities, as well creating and advocating innovative new products.

Having spent over 20 years at CDL as an insurer liaison, product manager and business development lead, Christian knows the insurance and technology business well. To help us get to know Christian a little bit better we asked him to answer a few questions…

What are you most looking forward to with regards to your new role at Ignite?
Working with a small, highly skilled & capable team with a proven track record of seamless, speedy delivery.

What difference do you hope to make?
I intend to share my experiences of dealing with large scale Brokers and Insurers, to help deliver the remarkable Ignite platform to a much broader audience.

What drew you to Ignite? 
Initially, Toby [Ignite’s affable MD], right from our first conversation. After that, it was the system. On top of that, just to add icing to the cake; it was all the people I’ve met so far. Friendly, knowledgeable and dedicated.

3 words you would use to describe Ignite
Innovative. Exciting. Efficient.

What do you hope to achieve in the next 2-5 years at Ignite?
Secure platform sales to multiple new clients, extend existing industry relationships and grow the product portfolio to attract a broader range of long term partnerships.

Tell us a random fact about yourself (that you’re willing to share)
I started keeping beer bottle caps as I’d planned to build a mosaic in resin from them. Several thousand caps and a few house moves later, I’m still planning it…

He'd be Ralph not Danny
He’d be Ralph not Danny. Sensible chap.

If you could do another job for just one day, what would it be?
MI6 chief

Describe what you were like at age 10
Painfully shy, but very inquisitive

If given a chance, who would you like to be for a day?
Sir Alex Ferguson (in his prime!)

 Do you have a favourite quote?
Nope – I prefer my own moments of random profundity! 

Do you have a favourite newspaper, publication, blog?
I read a broad range of media sources, but I particularly like sites like

How do you define success?
Tricky question! Ultimately, success to me is achieving a planned and (relatively) expected outcome, whether professionally or personally, that allows me to feel a sense of integrity and fulfilment.

If you could only drink one beer for the rest of your life, what would it be?
Another hard one to answer! But, I’ve always been a Guinness man, so let’s go with that.

People would be surprised if they knew…
Not sure there is anything else I’d like to share in the public eye.

Three words to best describe you
Loyal. Intelligent. Driven.

What are three career lessons you’ve learned thus far?
Believe in your own narrative, but not to the extent where you ignore those of others. Nothing gets built without either a little or a lot of help, and the relationships we forge are paramount.

What are your hopes for our industry?
Further modernisation and alignment of outmoded and unwieldy processes. Sensible regulatory changes to help customers make informed choices. Harmonising personal insurable risk coverages under easy-to-read and easy-to-manage platforms for the consumer, that are still easy-to-administer for Brokers and Insurers.

Connect with Christian on LinkedIn:

Insurtech Insights Insights

17 March 2022

I’ve just spent two days at the Insurtech insights conference in London.

First off, the conference was better than I had expected. It had maybe 50 exhibitors and four easily accessible stages with genuinely varied and well curated content. There was a fair amount of the usual corporate billy bollocks of brand ambassadors wheeled out to spout generic nonsense about the importance of ‘data’ and ‘digital’ as a thinly veiled sales pitches for their company’s services. 

But a lot of the content was good. Companies such as Collective Benefits and Bought By Many gave honest and insightful war stories about the reality of building a tech enabled business in insurance. Some of the smaller companies there with less presence in the UK also made some powerful pitches in the 10-minute technology feature slots.

Here are my two main conference takeaways: 

  1. Insurtech is starting to be something I don’t want to be associated with quite so directly
  2. The advantage of experience is becoming apparent – and unproven tech is easier to spot than ever before

Why don’t I like insurtech so much any more? Well lets start with the word: what is Insurtech? It could be defined as anything technological in the insurance arena. This is a pretty useless definition as almost everything done in insurance involves some degree of technology and therefore everything is insurtech.  It’s easier to define things in opposition: insurtech is the opposite of legacy tech.  I think that is how people think of insurtech – as the new and bleeding edge of insurance technology.  

And that was what the conference was full of: companies with great ideas and great tech, almost none of which was proven at scale. All of them claiming it’s possible to launch their product in a matter of days or weeks, and that it is product (i.e. line of business) agnostic.  I’m not a buyer, but if I was I could think of no bigger turn-off than those sort of promises.  It just screams naivety and lack of enterprise experience.  Having taken Ignite from a concept on the kitchen table to processing millions in quotes and premiums every month, I know firsthand the unexpected growing pains of scaling up an insurtech and the utter impossibility of launching a genuinely market-ready and integrated system in days. 

So that is the reason I’m not sure I want to be associated quite so directly with insurtech anymore.  I want to be associated with a new middle ground (let’s call it midtech for want of anything better).  I’d define it like this: a core insurance system that is not AI, not no-code, not blockchain, not embedded, but which is proven at scale, with an established customer base, cloud-based, API ready, and specialist in particular product lines.  Way better than legacy, able to integrate with insurtech, but not insurtech.

R&D 2022

10 February 2022

At Ignite we spend over 50% of all our time doing R&D for our clients and core system. Here is a run-down of some of the projects we’ll be working on in 2022:

Configurable alerts

It’s all very well having snazzy dashboards (as we do) so that our clients can see all their live KPIs. But you can’t be glued to that screen and still do your job.

That’s why in 2022 we are creating a series of configurable alerts based on key data metrics so our clients get notifications when numbers and ratios important to them change.

New Call Centre UI

The current Ignite back-office interface is pretty pretty but we are always looking for how to make things easier and slicker. Will be reviewing both the UI and the UX, i.e. looking at the colours, fonts and buttons, but also the accessibility of key system areas, and how to make system use as intuitive as possible. Here is a sneak peek of the early designs…

A sneak peek of the new call centre UI coming in 2022

No-code question set builder

Some Ignite products (i.e. question sets) come pre-packed, like motor, home, and pet. There might be small variations which we allow but the structure is largely determined by the price comparison websites which drive the majority of traffic to these lines of business. There are of course other products which Ignite also supports. To aid the speedy development and control of these non-standard products (e.g. gadgets, cycle, gap, SME, et cetera) ignite will be expanding on our existing question set builder.

At present brokers can self configure their own products including all questions and document templates. The 2022 iteration of the question set builder will auto generate API endpoints for easy integration to third-party rating or distribution services, allow for more complex questions that design, and feature a more curated database structure.

A current tenant dashboard example

Analytics Team & Dashboards

In 2022 Ignite will be forming a dedicated analytics team to proactively bring data insights to our broker and insurer partners.

We will build upon our existing PowerBI and Grafana dashboard tools, and leverage access to Microsoft Machine Learning tools as part of our Microsoft Partner Company status.

We anticipate that this team will help our clients optimise workflows, increase new business and renewal take-up rates, and identify new product opportunities.

Other things

As usual, we’ll be running our monthly innovation days from which many great new roadmap ideas pop up. We’ll also be putting live 6-8 major brokers, and integrating the products of 6-8 major insurers. Big year? Sure.

Data migration is fun!

1 February 2022

Data Migration 

Data migration is not the fun bit.  When you’re upgrading your business’ technology stack with a new system the new app is the fun bit, the automation, the chatbot… that stuff.  But not the data migration.  

Why isn’t it fun? 

There’s a few awkward bits: firstly, before you can kick off data migration you need to get hold of all your data. As a first step this involves letting your old girlfriend (software house) know you’ve got a new one.  Then, as they’re processing that little bombshell, they’re asked for a machine-readable data dump for a transfer.  Like asking a newly ex-ified girlfriend if she wouldn’t mind just transcribing all your years of conversations and providing them in a4 notebooks with equally spaced columns, grouped by date.   This has to be tactfully managed to avoid being a real dump of a data dump.  

How it gets into the new system

There are a number of ways to get data into a new system.  Not all of them are horrible, and there are often lots of benefits to the process.  The basic options (all of which Ignite has done as some point) are: feeding the data through a validated API configured to requirements; using the automation framework to input risk details through the UI’s validation; rekey.  Horses for courses, and none are options to be ruled out.  

Benefits of data migration

Lots of companies have pre-GDPR data that they haven’t dealt with appropriately.  Data transfer is an excellent way of correcting this issue.  Data can also get a bit mangled over time with inconsistent inputs or database types.  Data transfer, especially through a validated API or automation framework offers the opportunity to cleanse data into formats that can better reported on and understood.  

Business risk

Data transfer is perceived as a business risk.  It is true to an extent, but these days it is increasingly seamless: test runs can be done in minutes, and mapping is increasingly easy.  Part of the skill comes in designing the new system.  If, in migrating, the existing product structure is largely retained, with upgrades to the functionality around it rather than the data capture itself, then migration can be easier.  Also consider how much data really needs to be transferred, and what can simply sit in an external data repository to be used for uncommon events like an investigation.  


Data transfer no longer needs to be expensive.  As long as there is decent access to historic data in some sort of machine readable format (e.g. historic EDI or Bordereaux) then it is something that, with proper management, can be done without headache or heartache.

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